Last Updated: August 5, 2026 Main Street Prosperity Initiative (“MSPI” or “we”, “our”, or “us”) is a national industry association dedicated to the economic success of America’s small businesses. This Privacy Policy describes our information collection practices and how we may use or disclose that information when you request and obtain our products, interact with us as a representative of another business, use our website, including our subdomains, mobile applications, and other web-connected services (collectively, “Website”) or otherwise interact with us (our “Services”).
I. How We Collect Your Information
A. Information You Provide Us
We collect information by which you may be personally identified (“Personal Information”) directly from you or a third party acting on your behalf. We may collect the following information:
- Identity and Profile Information. This includes your full name, postal address, email address, and any other information you provide us.
- Direct Marketing and Communications Information. This includes your preferences in receiving marketing communications from us and our third parties (marketing and servicing vendors and merchant partners).
- Usage Details and Device Information. We may collect certain information automatically when you use the Website or Services, including details about your browser, operating system or device, actions that you take while using the Website or Services, information about how you interact with the Website or Services, information about the links you click, and other information about how you use the Website or Services.
Our partners may help collect this data for:
- Website operations: Enabling features that are necessary for providing you the Services on our Website.
- Analytics: Allowing us to understand how our Services are being used, track Website performance, and make improvements.
You can visit the Network Advertising Initiative and/or the Digital Advertising Alliance for more information about how advertising networks collect and use your information, and how to limit that use. Our Website does not respond to “Do Not Track” signals.
B. Information from Third Parties
We may also obtain information about you from:
- Vendors/service providers. This includes vendors we rely on to provide our Website and Services.
- Business partners. We may obtain information about you from third parties like our business partners that collaborate with us, you interact with, or that partner with us to provide Website and Services.
- Social media platforms and other publicly available data sources managed by third parties. We may have access to your information from your accounts managed by third parties. The information we have access to varies by third party site and is controlled by your privacy settings and authorization on that site.
- Business and Strategic Partners. We may collect information about you from business and strategic partners that collaborate with us.
II. How We Use Your Information
We may use your information for the following purposes:
- To provide you with information, products or services that you request from us or that we believe may be relevant to you, or to respond to your questions or requests;
- To provide, support, personalize, and develop the Website and Services;
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
- To notify you about changes to our Website;
- To contact you about our Services, events or news, that may be of interest to you;
- To allow you to participate in interactive features on our Website;
- For testing, research, and analysis, including to develop and improve the Website or Services;
- To protect us, you, and others; prevent fraud and other unlawful or unauthorized activity; and create and maintain a trusted, secure, and reliable online environment;
- To enforce this Privacy Policy or our Terms of Service;
- To comply with applicable law;
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets; or
- In any other way we may describe when you provide the information.
III. How We Disclose Your Information
We may disclose your Personal Information for the following purposes:
- With third-party service providers and contractors who perform services on our behalf and as necessary to offer and improve our Service;
- With our business partners in connection with our Website and/or Services;
- With third-party fraud prevention providers that help us detect, prevent, and investigate fraud, security incidents, and other harmful or unlawful activity;
- With third-party platform advertisers who assist us in serving advertising regarding our Website and/or Services;
- Compliance and harm prevention. In order to investigate, prevent, defend against, or take other action regarding violations of our Terms of Service, illegal activities, suspected fraud, or situations involving potential threats to the legal rights or physical safety of any person or the security of our Website and Services; to protect ourselves against legal liability; to respond to claims that any posting or other content violates the rights of third parties; in an emergency, to protect the health and safety of our Website’s users or the general public; or to respond to subpoenas, court orders, or legal processes, including requests from law enforcement agencies or other government authorities or third parties, as permitted by law; or
- Corporate Transaction. In connection with corporate transactions, in the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock.
IV. Security
While we take reasonable steps to keep your data safe, no system is perfect. As such, we cannot guarantee the security of information transmitted to, through, or on Website or via the Internet. Before submitting any Personal Information through the Website, please be aware of these inherent risks and know that you do so at your own risk.
V. Retention
We retain Personal Information for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes including security, legal compliance, disputes, and as permitted by applicable law.
VI. Use of the Website or Services By Underage Individuals
Our Website and Services are not intended for children under 18 years of age. We do not knowingly collect Personal Information from children under 18. If you are under 18, do not use or provide any information on this Website or for Services.
VII. Changes to Your Information
If you believe any Personal Information we have about you is inaccurate, you may send us an e-mail to request that we correct or delete any inaccurate Personal Information. We will not accommodate a request to change Personal Information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or materially hinder our ability to provide you with Services.
VIII. Amendments to the Privacy Policy
We reserve the right, at our sole discretion, to make changes to this Privacy Policy from time to time without notice, so please review it frequently. Changes take effect immediately upon posting to the Website as reflected by the date at the top of the Privacy Policy.
IX. Contact Us
If you have any questions about this Privacy Policy, you can email us at info@mainstreetprosperity.org.