Where We Focus
Better financial health for small business.
We advance small business financial well-being where it counts: with access to capital, setting of transparent sales and marketing standards, and financial literacy that helps owners confidently make financial decisions.
Small Business Challenges
What small businesses are up against.
Small businesses create jobs and strengthen local communities, yet too many are held back by resource gaps and financial regulations that haven't kept pace with the realities of running today's small businesses.
50%
of small businesses fail within five years
82%
of failures are due to cash flow bottlenecks
66%
of applicants seeking capital face a funding shortfall
Sources: U.S. Bureau of Labor Statistics · U.S. Bank / SBA Study · Federal Reserve Small Business Credit Survey
Our Three Pillars
Where we focus today.
The Main Street Prosperity Initiative advances the financial well-being of small businesses across three pillars.
Access to Capital
Ensuring small businesses can secure the funding they need, when they need it, on fair and transparent terms.
Transparent Sales & Marketing
Holding the industry to clear standards for how financial products are advertised and sold.
Financial Literacy
Equipping owners with the knowledge and tools to make confident financial decisions.
What the future may hold.
As we grow this alliance together, members will continue to shape more areas of impact that make a difference for small businesses, including:
Credit Risk & Underwriting
Strengthening the data, underwriting, and credit infrastructure that determines how small businesses get approved for credit fairly.
Accounting, Tax, & Financial Operations
Supporting the systems and infrastructure small businesses rely on to manage their financial health and make more informed decisions.
Payments & Money Movement
Supporting policies that modernize payments, promote competition, streamline money movement, and expand digital commerce for small businesses and underserved communities.
Get Involved
We need you on the side of small business.
If our mission and work speaks to you and your company, we want to hear from you. Please contact us to learn more, get involved, or discuss membership.